Christian Leiggener was appointed International Sales Director in January at Armin Strom, which is relying on his previous 16 years of experience in international sales and marketing in the watchmaking sector (notably at Maurice Lacroix, Rado and Swatch) to develop its distribution network.

 

Frédéric Layani returns to watches by becoming the new Head of Marketing at Corum, after spending time in the F1 universe. An expert in CRM and internet, he previously directed digital operations at TAG Heuer and Nespresso.

 

Matthieu Brichet takes up the specially created post of CEO Europe at Graff, based in Paris where the Maison is opening its first salon, bringing with him a wealth of experience in jewelry acquired over 13 years at Fred followed by ten at Harry Winston.

 

Frederik Schreve, who spent 12 of his 15 years of distribution experience in the watch industry (Cartier, Swatch Group, JeanRichard) before focusing on training for five years, became partner to and CEO of Face2Face at the end of 2015. This international specialist in operational and strategic retailing aims to train and coach luxury brands using innovative methods.

 

Olivier Bacher joins Girard-Perregaux and Antonio Calce in the role of Marketing and Communication Director, a position he previously held for five years at Corum and ten at Audemars Piguet after five years’ experience in sales and marketing at Blancpain.