Being small implies being responsive, opportunistic, flexible and mobile, which implies that we move faster than the big historic companies. The downside is that we have great ideas but very often fewer resources to implement them and less visibility to make them known. So it is up to us once again to be more creative…

Which model best reflects the Hautlence spirit ?

Today, the HL2 is the brand’s standard bearer. It represents a concentrated blend of creativity and ingenuity, a product that is both innovative and wearable, but at a price that positions it highly competitively in its category. The marriage between mechanical watchmaking and contemporary design gets it exactly right and appeals to experienced collectors (as confirmed by the order book).

What is the brand’s next challenge/hurdle to overcome ?

The evolution of the brand today implies a broadening of our clientele, the arrival of models that are more accessible is in line with this, and our big challenge is to accompany this development with more aggressive communication in order to raise awareness of the brand. We are working on this and we will soon unveil our big projects in this domain. We are definitely going to be springing some surprises…