Inspired by the City of Light, the brand bearing the name of the world’s most beautiful shopping mile, lined with trees since Marie de Medici decided it would be so, shines by its wealth of creativity. Soberly named 1^st Avenue, 2^nd Avenue and 3^rd Avenue, its models share a number of features such as an original design, a gold case, gemsetting snaking across the dial and case band, mother-of-pearl, and a clever system of easily interchangeable straps to afford their owners a variety of pleasures to match their outfits. The interwoven gold and diamond effects create a fascinating visual appeal, further enhanced by the unusual raised motifs dotted over the dial and bezel. This precious combination enlivens a precious and elegant range of time-telling jewellery. Next spring, private individuals and professionals will have a chance to discover the best of the Champs Elysées in Basle – although there is no sign yet of a Clarastrasse collection  !