So who is the new feminine face of TAG Heuer ? Bella Hadid, a high-flying, sporty, stunning, on-trend it girl. Exactly like the new Carrera and Aquaracer Lady watches !

She is literally everywhere. A gorgeous figure, an athletic and distinguished bearing, feline or mischievous features – depending on the time and circumstances – a look alternating between extreme sophistication and casual charm… Bella Hadid strides across the pages of glossy magazines, reigns on the internet and has the fashion world at her feet. Does the new feminine face of TAG Heuer require any further introduction ? For those who might have missed an episode, she is THE rising star of the catwalks. This barely 20 year-old young American woman, voted “Model of the Year” in December 2016, is incredibly popular and can claim to be the fashion-world personality to have racked up the strongest growth in social media followers last year (over 10 million to date !). Gifted witih a charismatic personality and a perfectly sculpted figure, she also has a good head on her shoulders ! In the new TAG Heuer campaign shot by American photographer Cass Bird, Bella Hadid perfectly embodies the distinctive, innovative and dynamic spirit of the Maison. “I’m delighted to welcome Bella to our family of TAG Heuer ambassadors”, said TAG Heuer CEO Jean-Claude Biver. “The TAG Heuer family has a real team spirit. We need someone like Bella to help us capture the bold and confident spirit of young people today.”