The Les Ambassadeurs store in Zurich was the only Swiss stop-off for the exhibition celebrating 200 years since the birth of Ferdinand-Adolph Lange. A rare chance to see some of the timepieces that even the brand’s CEO, Wilhelm Schmid (who attended the opening), admitted he hardly ever saw. The event was also the opportunity to hear about the brand’s new state-of-the-art production facility in Glashütte that was opened by German chancellor Angela Merkel in August.

 

At the event, Luca Dondi, Brand Director, Central, West & South Europe, Russia/CIS affirmed that the brand is on the up: “We are setting new sales records almost every month. In reality, we have exactly the right kind of product for this type of challenging period, because our customers are investing in the brand for the long term because of its rarity and the quality of the watches, which offer the best guarantee for their investment.”