The lake illuminated by red reflections visible from the exit of Lucerne’s imposing railway station? Perfectly integrated with the emblematic building on the Schweizerhofquai, the Cartier boutique in central Switzerland has had a facelift and is telling the world. For just one autumn evening, a non-stop flow of more than 200 guests circulated around 206 sq.m. of jewellery and watchmaking creations displayed on two levels and demonstrating the diversity of Cartier’s know-how – before ending the evening with dancing to tunes by Stacey King a few red carpet steps away. Designed by interior architect, Bruno Moinard, this new showcase located at the start of Lucerne’s famous luxury mile is sure to attract local clients as much as the Asian tourists who are particularly present in this picture-postcard setting.