An “Aiguille d’Or” (Golden Hand) at n^o. 1 Place Longemalle in Geneva? Yes indeed, the one awarded to De Bethune at the 2011 Geneva Watchmaking Grand Prix. De Bethune took the opportunity of the not-to-be-missed late summer Fête des Vendanges (grape harvest festival) to inaugurate its first boutique located a stone’s throw from Lake Léman. Kevin Bega, who is at the head of this store featuring a diminutive size inversely proportionate to the brand’s know-how, gained experience in the sector at Les Ambassadeurs after a number of years spent in the hospitality industry. In addition to the excellent vintages served that evening, guests were able to appreciate the ad hoc decoration set up by Gonflable Events, in the shape of a protective luminous arch.