To mark the Reverso’s 80^th anniversary, Jaeger-LeCoultre has decided to further increase the personalisation options for the legendary watch. Jaeger-LeCoultre has keener than ever to offer Reverso owners a place in the history of the watch and of the brand. Within this context, Philippe Chappuis, better known as Zep, the famous creator of comic book character Titeuf, visited the workshops of the Grande Maison in the Vallée de Joux in order to seek inspiration for a drawing that will personalise a one-of-a-kind Reverso. The watch will then be auctioned for charity.

Moving smoothly from one art to another, Jaeger-LeCoultre has been involved for several years in the world of photography. On the occasion of the 64^th Cannes International Film Festival and until July 5^th, Jaeger-LeCoultre is supporting the “Cannes fait le Mur” photography exhibition in partnership with the Contour by Getty Images photo agency. Locals and tourists can thus enjoy a glamorous, larger than life exhibition dotted all around the town of Cannes and featuring some of the finest creations from the highly talented photography Marcel Hartmann.