Jaeger-Lecoultre – Hermès : A window on the town

Jaeger-LeCoultre in Zurich
And three ! Following Geneva and Lucerne, Jaeger-LeCoultre has opened its third boutique in Switzerland in Zurich. It is here, in the economic capital and lifestyle town that the brand has set up a rendezvous with watchmaking enthusiasts in a space completely devoted to it. Located at Bahnhofstrasse 32, in the heart of the city, the new boutique symbolises the rise of Jaeger-LeCoultre, the reference in Fine Watchmaking. And as is often the case in Zurich, the venue is chic without being ostentatious and luxury lies mainly on the inside.

 

Hermès: at the heart of Basel
Nestled in the city’s main shopping mile, the Hermès boutique compares favourably with the biggest establishments in town. The reason for this is a classic 19th century building whose façade has been renovated and the whole thing expanded to an approximately 200 sq.m. area. The worlds of silk, costume jewellery, enamel, fragrances and belts are located on the ground floor. On the lower ground floor, visitors will find areas dedicated leather and saddlery, tableware, the art of living as well as off-the-peg clothing. Definitely worth (re)discovering.


Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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