Les Ambassadeurs : Les Ambassadeurs at the Rue du Rhône

Already a model student in the corporate magazine class with its famous L.A magazine, in August, fine watchmaking and jewellery specialist retailer, Les Ambassadeurs, opened a boutique that will be considered a reference in Geneva. Having moved to the opposite side of the street (number 62, Rue du Rhône) and completely redone the available 630 square metres spread over three floors, the prestigious address now boasts a mega showcase truly worthy of its brand names and exceptional pieces targeting a local and international clientele. Both modern and innovative, the architectural design favours large windows extending an open invitation to passers-by to discover the carefully displayed treasures and naturally find their way into the boutique. Decorated with rosewood and Venetian stucco on the walls, and precious marble (Botticino) on the floor, the interior is bathed in special light intensified by the use of contemporary colours, and dominated by a majestic chandelier made of Murano glass.

On the lower ground floor, clients will find magnificent 19th century statues carefully encased in the walls of ultramodern workshops designed for watchmakers working on various timepieces, while those in search of Fine Watchmaking and Jewellery will find exclusive pieces on the upper floor, presented on custom-made tables made of rosewood and precious leather. Passionate enthusiasts will not want to miss the Espace Connaisseur, equipped with comfortable armchairs and the ultimate in interactive display units featuring breathtaking models. Every month, the most assiduous clients are invited to meet on the acacia wood floor of this luxurious lounge for an exclusive private evening filled with discussions on Fine Watchmaking and exchanges with specialists.


Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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