TAG Heuer – Bvlgari – LeCoultre : Oval tribute

Let’s render to Caesar what belongs to Caesar : the traditionally British oriented Graham-London brand has converted the first try by becoming official timekeeper for the Six Nations Tournament. With the Rugby World Cup to be held in New Zealand in October, fans of rugby and of watches enjoyed a fine scrum among watch brands, doubtless driven by the goal of bringing together 4 billion viewers in the global stadium. Chronologically speaking, TAG Heuer kicked off the action as official partner and timekeeper of the 2011 Rugby World Cup. Recently and in the same group, Bvlgari made a magnificent drop kick in partnership with the world’s most famous rugbymen by introducing the Endurer Chronosprint All Blacks (Daniel Roth collection) limited series adorned with Maori motifs). Finally, Jaeger-LeCoultre scored a magnificent penalty kick by hosting such iconic rugby figures as John Eales (Australia), Raphaël Ibanez (France), Augustin Pichot (Argentina) and Diego Dominguez (Italy/Argentina).


Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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