TAG Heuer refuses to choose between tradition and futuristic technology, instead inventing a timepiece brimming with superlative features.  Without fanfare but accompanied by traditional cowbells for the photo call, Jean-Claude Biver, brand CEO and President of the LVMH Group Watches Division chose the LVMH Tower in New York as the setting to unveil the new TAG Heuer Connected watch. Alongside him were Brian Krzanich, CEO Intel Corporation and David Singleton, VP Engineering Android at Google. Before even getting into its role as a smart watch, the TAG Heuer Connected is every inch a real watch. With its imposing 46mm titanium case fitted with a rubber strap, this timepiece looks like a classic example of what the watch industry does best. Except that its horological DNA is backed by Intel’s futuristic technology and the innovative world of Android Wear. TAG Heuer has developed three digital dial versions – chronograph, three-hand and GMT – reflecting the design codes of the Carrera collection and enabling the user to connect in an extremely intuitive manner to an infinite range of services via interactive counters at 6, 9 and 12 o’clock. A real watch that Jean-Claude Biver promises will give you “the means not only to connect to the future, but also to connect to eternity.”