The brand with the guiding star has a new ambassador in Stéphane Peterhansel, the famous competition’s most titled driver ever. Whether on two or four wheels, the Frenchman has made an indelible imprint on the Paris-Dakar by claiming six victories on a motorbike and then subsequently at the wheel of a car. When competing in the 2015 edition, he was able to rely on the precision of his El Primero Lightweight. His contribution to the Zenith team undoubtedly brings an extra dose of adventure to the brand universe.
Jean Todt honored by Bell & Ross
Carlos Rossillo, CEO Bell & Ross, was a member of the jury that awarded a Palme d’Or to Jean Todt on the opening of the 30th edition of the International Automobile Festival, held at the Dôme des Invalides in Paris. This distinction acknowledges his contribution to the world of motor sport and the roster of former award winners includes Alain Prost, Vincent Bolloré, Lewis Hamilton, Sébastien Loeb and Michael Schumacher. For nine years now, the French-based firm has been sponsoring the prestigious opening ceremony that is always a great success among guests.