Loyalty, continuity and serenity radiate from the very special boutique located at 12 Place St François in Lausanne, transformed after more than a year of renovation and expansion. The third family at the helm of the Olympic capital’s most sought-after watch and jewelry since its founding in 1909, the Cremers have undertaken extension and renovation work destined for future generations. Involving expansion from 80 square meters to 400 square meters, spread over three floors and encompassing reception, display and administrative areas, their vision has been backed by support from two watch industry giants. For Derek Cremers, “enlarging our boutique is a tribute to the city of Lausanne and the entire region. It represents the fulfillment of a longstanding dream. The new space has been designed to express our family’s passion for Fine Watchmaking. It will become an exclusive benchmark for our loyal clients and partners. We are in particular delighted about the new area created in cooperation with Patek Philippe and Rolex, and also wish to thank all our other faithful partners* for the great support they have shown us during this unique phase in our development”. With strong roots in Western Switzerland radiating throughout the world, the famous retailer’s reputation for excellence has been further reinforced over the past decade thanks to a tight-knit staff that is much appreciated by customers. This new setting and the spirit pervading it are taking A l’Emeraude into a whole new dimension.
*Jaeger-LeCoultre, F.P.Journe, Hublot, Panerai, IWC, Voutilainen, Ulysse Nardin, De Bethune, Breitling, Tudor, Romain Gauthier, Reuge, Shamballa, Marco Bicego, Morganne Bello, Tirisi
