As the world leader in the distribution of luxury watches (more than 80 stores worldwide), Bucherer is strengthening its dynamic approach to the trade through two innovations. Completely renovated last winter, its flagship boutique in Geneva now houses the first Bucherer Gallery on the fourth floor, an elegant and friendly place where watch lovers can meet for a drink or an art exhibition. In addition, this level is entirely dedicated to certified pre-owned watches. The second-hand watches on offer are subjected to rigorous aesthetic and technical controls as well as with re-gard to origin, before being sold with a certificate as well as a two-year guarantee. All of which is particularly appreciable for collectors as well as for people who are concerned about their purchase budget, or who wish to offer their watches for sale themselves. Other boutiques will be set up in this way in Switzerland and other European countries. The entire offer can be viewed on www.bucherer.com