During an evening at 10 Quai du Général-Guisan on the shores of Lake Geneva, Ulysse Nardin anchored a new flagship boutique. In a refined space, the brand presented its design concept devised by architect Bertrand Fairerol, inspired by the sea and sky. While a Great White shark was projected on the façade of the historic building, the brand showcased its bright new location, complete with stone display counters and ocean blue touches.