Since being taken in hand by the businessman and watch collector Søren Petersen in 2014, the famous brand of Danish origin has been restored to its original splendor and regularly showcases its reinvigorated entrepreneurial spirit. This has translated into winning the Men’s Watch Prize at the Grand Prix d’Horlogerie de Genève, launching compellingly classical new models, as well as inaugurating a new Fine Watchmaking Manufacture in an entirely renovated mansion in Bienne. These workshops can indeed be visited by clients acquiring The Alfred. Launched last year, this worthy ambassador of Haute Horlogerie endowed with stunning finishing (while retailing at under 15,000 euros) certainly hit the right spot with GMT’s inhouse watchmaker, who described it as “a blend of simplicity and understatement expressed through impressively impeccable execution”. This year, Urban Jürgensen is revisiting its 245-year-young legacy, of which the visible part of the Danish iceberg is notably reflected in the Baselworld new launches. Check them out on worldtempus.com and our social media.