Launched in the year 2000, the J12 has become an authentic icon on the watchmaking scene. It has made high-tech ceramic a precious material – first in black, three years later in white, and as of 2011 in a chromatic version with a gray shimmer thanks to the invention of titanium ceramic. Chanel now launches an exclusive alloy giving an unusual beige tinge to gold. It discreetly warms the face of the new J12-365 models – with 365 standing for 365 days and 36.5 mm in diameter. These are the first mechanical models specifically designed for women. The black or white ceramic J12-365 models are distinguished by their beige gold bezel, numerals, hands and crown. Jewelry versions are adorned with brilliant-cut diamonds on the inner bezel ring and small seconds subdial. Ladies can also adopt for beige gold on 38 mm-diameter J12 Chromatic models including a gem-set version with baguette-cut diamonds on the bezel and baton-type hour-markers.