Cyrus : Cyrus, from golden rock to red planet

Launched in the 1st year of the 2nd decade of the 3rd millennium, the niche brand that always does things its own way once again surprised its guests, composed of collectors and media representatives, by sponsoring an event created in 1993 by Prince Albert II of Monaco on behalf of children: Star Team For the Children. The football match played two days before the Monte Carlo Formula 1 Grand Prix race featured two exceptional teams put together for the occasion : on the one hand, drivers such as Alonso, Fisichella and Massa, headed by Michael Schumacher on top form ; various retired leading exponents of other disciplines forming the Star Team. The latter comprised the sovereign of Monaco who played during the first half of the match, the cyclist Chiapucci, former footballers Nedved, Cobobs, Ettori and Rool, as well as the brand ambassador, world champion Swiss tightrope walker Freddy Nock. All proudly wore the jersey bearing the Cyrus logo. Proceeds from this exhibition match, which ended in a draw at 2-2, were donated to the Foundation of Princess Charlène de Monaco, who was also present to watch the match. Cyrus co-founder Laurent Lecamp presented the trophy to the two team captains. The Prince graciously took part in the photo session in front of dozens of flashbulbs and cameras that thronged the pitch to immortalise this timeless and atypical encounter under the Cyrus banner. Laurent Lecamp shed a fascinating new light on Cyrus with a new limited series offering an entirely original Martian complication, featuring the famous red planet performing a rotation on the dial of the Clepcys Mars model at the same speed as its orbit within the solar system.


Brice Lechevalier is editor-in-chief of GMT and Skippers, which he co-founded in 2000 and 2001 respectively. He has also been CEO of WorldTempus since it joined the GMT Publishing stable, of which he is director and joint shareholder. In 2012 he created the Geneva Watch Tour, and he has been an advisor to the Grand Prix d’Horlogerie de Genève since 2011. Also closely involved in sailing, he has published the magazine of the Société Nautique de Genève since 2003, and was one of the founders of the SUI Sailing Awards in 2009 and the Concours d’Elégance for motor boats at the Cannes Yachting Festival in 2015.

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