A brand with a strong and quintessentially sporty personality, Graham is involved in different types of motor racing and motorcycle racing, but also, for the past few years, in ice hockey stadiums in Switzerland and the United States. Every winter, the Spengler Cup held in the prestigious Davos ski resort, welcomes the best teams in the world from Canada and Russia alike to what is a flagship event on the international circuit. Nearly 80,000 spectators converge there to the matches timed by Graham. Founder and CEO, Eric Loth, is part of this worldwide craze, and draws a number of parallels between this discipline and Graham’s own DNA. “On the one hand, we also share this passion for fierce competition, and on the other, our models are resolutely bold and also reflect innovation in the high-tech materials developed through our partnerships. For example, the carbon of our Chronofighter is a reminder of the kind used to manufacture carbon fiber hockey sticks. And our brand is based in La Chaux-de-Fonds, the town of Swiss hockey!”  On an entirely different scale and on the other side of the Atlantic, Graham has also partnered with the Californian L.A. Kings team for the second year running in NHL championships. Graham’s robust chronographs performed well before a captivated audience at the Staples Center, a legendary ice hockey temple.