Boy.Friend Tweed Small model

CASE : steel set with 62 diamonds, water-resistant to 30m

DIMENSIONS : 21.50×27.90mm

MOVEMENT : quartz

FUNCTIONS : hours, minutes

DIAL : guilloché black

BRACELET : steel with tweed motif

 

Boy.Friend Tweed Medium model

CASE : steel, waterresistant to 30m

DIMENSIONS : 26.70×34.60mm

MOVEMENT : quartz

FUNCTIONS : hours, minutes, date

DIAL : guilloché black

BRACELET : steel with tweed motif

 

Boy.Friend Acier Small model

CASE : steel, water-resistant to 30m

DIMENSIONS : 26.70 x 34.60mm

MOVEMENT : quartz

FUNCTIONS : hours, minutes, date

DIAL : guilloché black STRAP black alligator leather

 

Boy.Friend Acier Medium model

CASE : steel set with 62 diamonds, waterresistant to 30m

DIMENSIONS : 21.50×27.90mm

MOVEMENT : quartz

FUNCTIONS : hours, minutes

DIAL : guilloché black

STRAP : black alligator leather

No more need for jealousy or a shameless desire to borrow a watch initially intended for men. A far cry from the classic features of extreme femininity, Chanel invents a new form of elegance with the Boy.Friend watch. More restrained than the customary aesthetic norms of women’s watches, the Boy.Friend has been asserting since 2015 a masculine look as an essential new glam factor.

Boy.Friend is first and foremost a shape : a singular yet familiar octagon reminiscent of the iconic Première watch by Chanel. The latter creation – itself a tribute to the legendary bottle of the N°5 fragrance and to the Place Vendôme in Paris – has become part of the Maison’s watchmaking vocabulary, complete with its understated elegance, its refined aesthetics, its powerful lines and its signature shape. The design here is both contemporary and classic, while the angles are polished and satin-brushed.

Boy.Friend is also about drawing inspiration from masculinity. The watch embodies the art of giving a special twist to items from a man’s wardrobe, an approach much cherished by Gabrielle Chanel. With its enigmatic name, Boy.Friend deliberately overturns the classic design codes of feminine watchmaking. Everything about this model is a matter of visual appeal, balance, proportions and details.

With its enigmatic name, Boy.Friend deliberately overturns the classic design codes of feminine watchmaking. Everything about this model is a matter of visual appeal, balance, proportions and details.

This year, the Boy.Friend watch oozes elegance in four new chic and trendy steel versions available in small or medium sizes. Clearly inspired by the fashion world, the Boy.Friend Tweed model shakes things up by incorporating a favorite Chanel motif evoked in its name. Adorned with diamonds on the small model or radiating contemporary restraint in the medium-sized version, the case is extended by a steel bracelet featuring a tweed motif echoing the famous Chanel two-piece suit. The most striking aspect, alongside the refined execution of the motif, is the extremely supple feel of this bracelet that coils around the wrist like a second skin.

In the Steel version fitted with an elegant black leather strap, the Boy.Friend adopts a more discreet persona that is almost androgynous despite the diamonds outlining the case of the small model. Attired in its simplest, most pared-down outfit, the Boy.Friend Steel medium  also provides a date display. The result is a model that is useful, functional and exudes a rare and fascinating breed of elegance. In this new watchmaking expression that is well on the way to becoming a style icon in its own right, who can predict whether the masculine or feminine aspects will prevail over the other ? All the magic of Chanel in a timepiece designed for daily wear, for evenings and in fact for any of life’s many occasions.

See also : Chanel – Monsieur, or a step towards a qunintessential watch movement