For the very first time, a watch brand is inscribing contemporary art at the very heart of its DNA. ArtyA, a brand specializing for the past five years in the creation of one-of-a-kind or tiny series, not only carries art in its name but also in each of its collections. ArtyA is influenced by music and nature, as well as the personality of its founder Yvan Arpa, who regularly ventures off the beaten track and readily admits to a penchant for provocation.

 

Thus the entire œuvre of Yvan Arpa is suffused with rock’n’roll attitude, displaying a distinct taste for the unusual. Whether he’s at the wheel of his vintage Mustang or at the controls of a sophisticated ArtyA motorbike specially customized to cater to his every decorative whim, music is never far away from the equation. Like energy, like inspiration, it is raw. The first coming together between the watchmaking brand ArtyA and its founder’s passion for music is in the form of a tribute to rock, a musical world of which numerous stars wear ArtyA watches. And so the obsessive quest continues for the unique timepiece of legendary luxury, whose inaccessibility has nothing to do with the price.

 

 

Son of  Earth Iridescent blue Butterfly

Case: ArtyA hand hammered steel case 1/1 Diameter: 47mm Movement: self-winding mechanical movement (42h power reserve) Functions: hours, minutes, seconds Dial: Iridescent blue tropical butterfly wing, transformed by in-house artist Dominique Arpa-Cirpka into a little art-piece by hand using a patented technique 1/1 (no animal harmed in the making of this watch) Water-resistance: 50m Strap: high-end hand-sewn shark skin, steel pin buckle with  ArtyA treatment

 

Son of a Gun Tourbillon

Case: stainless steel grade 316, with engraved copper target bezel, sapphire crystal case-back Size :47mm Movement: hand-wound mechanical movement (concepto C-8017 caliber 72h power reserve), openwork tourbillon, tourbillon carriage makes one full 360° turn/min, upgraded with three real 6 mm bullet cartridges Functions: hours, minutes Dial: skeletonized movement with real bullets suspended and 1 real bullet-base of a 357 magnum at 12 o’clock Water-resistance: 50m  Strap: ballistic style, high-end crocodile leather  Limited edition: collection of unique pieces

 

Suddenly, Yvan Arpa pumped up the volume. The inventor moved away momentarily, during a jam between friends, from the usual round form towards the guitar-shaped watch. The brand new phenomenon is totally in keeping with the ArtyA ethic ; it’s bold and passionate, with a healthy dose of  avant-garde. It is christened ‘Son of Sound’, which instantly paves the way for a variety of syncopations and some fancy fretwork, against a flurry of catchy hooks and resonating strings. With its strong identity value, the unusual form grabs the eye even in the darkest corners of a murky music venue. The vision first crystallized in Geneva in response to a personal challenge and was subsequently lent form by the tried and tested know-how of a case and prototype manufacturer, SC2, belonging to Yvan Arpa and one of his partners. There is nothing figurative about the push-pieces. Inspired by the famous tuning pegs on a guitar or violin, they all have a very genuine function : one is the start or stop button for the chronograph, the other performs the reset (or reset to zero), the third controls the time-setting and the fourth the date-setting functions. The adjustments are neat, snappy, unequivocal and instantaneous. The mechanical caliber with automatic winding encased inside this legendary structural form carries the name “Woodstock”. Painstakingly tightened by hand, as if carefully tuned, golden strings are stretched taut across a marquetry dial embellished with f-plates and riveted metal inserts for the hour and date counters. The art of woodworking soars to new heights to give new textures and grains every time. The rock ethic strikes again in the unique and inimitable ArtyA timepiece ! Guitar fiends and bass players, lovers of stringed instruments and musicians, may ye rejoice… !

With Artya, the 12^th Art (the art of time measurement) has find an eminently creative ambassador.