Since the 19^th Century, Tiffany has pioneered a number of important watchmaking innovations : among others, the Tiffany Timer from 1868, which was America’s first stopwtach ; the patent on the green luminescent coating on hands and hour markers filed by its gemmologist George Kunz ; prizes received at the end of the 19^th century at the Universal Exhibitions in Paris and Philadelphia for jewelry watches, and at the Chicago Fair for astronomical clocks, not to mention the seven American presidents who purchased or received Tiffany watches, including Franklin Delano Roosevelt, who wore his gold Tiffany watch at the Yalta conference in 1945. Both elegant and functional, with a touch of aesthetic originality, this highly legible annual calendar served as the inspiration for a model in the new CT60^TM collection.

 

According to Nicola Andreatta (Vice President and General Manager, Tiffany & Co Swiss Watches), “watchmaking is a strategic area for Tiffany & Co, which has invested enormous amounts in it and for the long term, whether in terms of marketing, production, boutiques and human resources. Somehow our first CT60^TM collection is reminiscent of our history and reflects this heritage. The brand’s craftsmanship, the attention devoted to tiny details… We are determined to breathe new life into the watchmaking credibility that Tiffany & Co enjoyed in the past when it has a Manufacture in Geneva”. The unveiling of the new CT60^TM collection in April 2015 went hand-in-hand with the opening of an impressive store in Geneva, taking up two floors on a strategic corner of the famous Rue du Rhône. For Tiffany this is to a certain extent a case of going back to the roots, since the company founder Charles Lewis Tiffany chose to set up a four-storey factory there back in 1874.  This celebrated legacy and centuries of Swiss watchmaking expertise unite in the Tiffany CT60^TM.

 

 

CT60 ^TM Chronograph ref. 34677271

Case : stainless steel, sapphire case-back glass, water-resistant to 100m Diameter : 42mm Movement : self-winding mechanical movement (TCO.0279 caliber with 42h power reserve), decoration with Côtes de Genève, snailed and circular-grained techniques Functions : hours, minutes, seconds, date, chronograph Dial :  white, blue or black sunburst finishing with silver poudré numerals Strap : stainless steel with deployment buckle

 

CT60 ^TM 3-Hand Ref. 34685282

Case : 18k rose gold set with 60 round-cut brilliant diamonds, sapphire case-back glass, water-resistant to 100m Diameter : 34mm Movement : self-winding mechanical movement (TCO.1116 caliber with 42h power reserve), decoration with Côtes de Genève, snailed and circular-grained techniques Functions : hours, minutes, seconds Dial : brown sunburst finishing with gold poudré numerals Strap : brown alligator with 18k rose gold pin buckle

 

The Tiffany CT60^TM collection launched with respect for a great watchmaking tradition. It also recognizes the value of time and the groundbreaking ideas that come to life in moments of sheer brilliance. This dynamic watch family reflects the cadence of modern life from the streets of New York to every pulsating point on the globe. The timepieces are infused with the energy and ambition summed up in the famous phrase : “New York Minute – 60 seconds of pure possibility.” Mr. Tiffany introduced its greatest symbol in 1853, when he unveiled the nine-foot Atlas clock above his store – the same clock that today stands above the entrance of the company’s Fifth Avenue flagship. The new CT60^TM collection is of course available in Tiffany’s boutiques throughout the world, as are the Tiffany East West^TM, Atlas^® and Cocktail watch collections. These masterworks are powered by movements of the finest Swiss pedigree. In the Tiffany CT60^TM collection, time-honored techniques such as Côtes de Genève, snailed and circular-grained finishing result in very elegant and modern timepieces. The watches for men and women include a chronograph in stainless steel with self-winding mechanical movement, white soleil finishing and silver poudré numerals, automatic gold watches with date as well as a 34mm rose gold version  with gold poudré numerals and a diamond bezel.

 

The CT60^TM collection embodies not just Tiffany’s reputation for excellence, but also the American spirit of innovation.

 

Tiffany East West^TM ref.34677352

Case : stainless steel, water resistant to 30m Size : 42 x 25mm Movement : Swiss made quartz movement Functions : hours, minutes Dial : black, blue or white Strap : black or blue alligator with deployment buckle

 

Tiffany Cocktail ref.35065393

Case : 18k white gold set with 48 round-cut diamonds ; 18k white gold diamond set crown. water resistant to 30m Size : 21 x 34mm Movement : Swiss made quartz movement  Functions : hours, minutes  Dial : full pavé, set with 294 round-cut diamonds  Strap : black satin ; 18k white gold pin buckle, set with 19 round-cut diamonds

 

 

Charles Lewis Tiffany, founder of New York City’s first and greatest jeweler, made every moment count in a life of risk and reward. His ambition and daring exemplified that famous phrase – the New York Minute – and the energy and innovative spirit it represents. The Atlas clock he installed above his store and that today presides over the Fifth Avenue flagship is a lasting tribute to his powerful vision as a jeweler and watchmaker. “Good design is good business,” he often said, and so was inspired thinking, as he proved in 1858, when he bought 20 miles of extra cable used to lay the Atlantic telegraph cable. Tiffany created mementos with four-inch cable lengths finished with brass, as well as paperweights, watch charms, canes and umbrella handles. On the day these goods went on sale, police were called to control the crowds clamoring for a piece of history. By the turn of the 20^th century, Tiffany & Co. was the world’s premier jeweler and a renowned watchmaker, whose founder was known for good works as much as “good business.” A civic leader, he helped to finance the construction of the Statue of Liberty and public parks throughout the city. He was also an original trustee of The Metropolitan Museum of Art and the American Museum of Natural History. It is hardly surprising then that a timepiece like the Tiffany East West^TM literally turns the rules of watchmaking on its side, with a rectangular shape.